Pioneering AI visibility since 2024.

ElytraCo is an AI visibility and Answer Engine Optimization (AEO) company founded by David Terrell and TJ Hill, built on years of hands-on experience helping businesses adapt to the changing landscape of search.

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Our story

Where ElytraCo comes from.

Our roots trace back to 2024, when our early work in AI search optimization began in the healthcare industry. What started as an emerging strategy for medical practices evolved into a specialized approach to helping businesses become discoverable and recommended across ChatGPT, Google AI, Perplexity, and other AI-powered platforms.

Today, ElytraCo brings that experience to law firms, healthcare organizations, home service companies, enterprise brands, national e-commerce and CPG brands, and more.

The founders

Meet our founders.

David Terrell

Co-Founder, ElytraCo

David Terrell began his career in medical marketing as the founder of ClinicAds, where he identified an early shift in how patients were discovering and choosing healthcare providers.

In 2024, David began testing Answer Engine Optimization strategies with medical practices. One of his earliest experiments resulted in a 429% increase in inbound leads attributed to AI search, demonstrating the potential of this emerging channel.

He began integrating AEO into ClinicAds' existing client services, refining the strategies through real-world applications and observing increased patient inquiries.

Recognizing that this shift extended far beyond healthcare, David co-founded ElytraCo in 2026 to bring the same AI visibility expertise to businesses across multiple industries.

Articles by David →

TJ Hill

Co-Founder, ElytraCo

TJ Hill is an entrepreneur with a background in business development, sales strategy, and customer acquisition across B2B and B2C markets.

Since 2024, TJ has focused on helping businesses strengthen their market positioning, accelerate growth, and adapt to changing consumer behavior. His experience spans business strategy, client acquisition, and the growing role of artificial intelligence in how customers discover and evaluate companies.

As Co-Founder of ElytraCo, TJ leads business development, strategic growth, and client relationships, working alongside the company's technical team to connect AI visibility with measurable business outcomes.

His approach combines emerging technology with practical business strategy, helping organizations turn changes in consumer search behavior into long-term competitive advantages.

Articles by TJ →

The rest of the team, and how we research and publish, is on our about page.

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