TJ Hill
TJ co-founded ElytraCo and leads its work with home and local service companies: HVAC, solar, roofing, plumbing, electrical and construction. He writes about how homeowners pick contractors through AI answers, Google and review platforms.
How to switch SEO agencies without losing Google rankings
Changing who holds the logins does not move a ranking. Losing the domain, the URLs or the Business Profile does. What to own, what to get in writing and what Google says about redirects.
Why paying two agencies for SEO and AEO may be unnecessary
Technical fixes, schema, service and city pages, Google Business Profile work and reporting often sit on both invoices. How a home service owner can spot the overlap, and when two agencies is still right.
Why your HVAC company doesn't show up in ChatGPT or AI Overviews
AI answers name very few contractors, and they skip companies for fixable reasons: blocked crawlers, thin service pages, weak reviews and messy listings. Here is how to find yours.
Local Services Ads vs Google Ads for HVAC: cost per booked job in 2026
Local Services Ads bill per lead and usually cost less per lead than search ads. The number that decides it for an HVAC shop is cost per booked job. Here is how to work it out.
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In 20 minutes we ask ChatGPT, Perplexity and Google AI the questions your clients ask, live, and show you exactly where you stand.
- Live answers for your practice area and market
- The 3–5 sources AI trusts instead of you
- A baseline visibility score you keep
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