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FAQ

Questions, answered.

Everything law firms, medical practices and home service companies ask us about AI visibility, pricing, results and compliance.

The basics

What is AI visibility, or AEO?
AI visibility, also called answer engine optimization (AEO), is the work of making your business one of the names ChatGPT, Perplexity, Google AI Overviews, Gemini and Claude recommend when people ask who to hire, and making sure they describe you accurately. Read the full guide to AEO.
Is this just SEO with a new name?
No. SEO earns a position on a results page. AI visibility earns a mention inside an answer that has no results page. The engines choose based on consensus across reviews, directories, third-party mentions and your own site, so the work is about making every source agree on who you are and what you're best at. Good SEO helps; it isn't enough on its own.
Who do you work with?
Law firms and medical and aesthetic practices are our focus, and we also work with home service companies such as HVAC, roofing and plumbing. We work with everyone from single-location practices to multi-location groups and national brands. See industries and enterprise.
Why does this matter now and not next year?
Because the engines are forming their view of who the trusted names are in each category and city right now, and consensus is sticky. Once several sources agree a competitor is the pick, every answer repeats it and it gets harder to displace. Businesses that start early become the default answer.
Why only one business per category per market?
Because we can't make the engines name two competing clients for the same question and be honest with both. If your slot is taken, we'll tell you on the audit call.

How it works

What happens on the free audit?
We take 20 minutes, ask the engines the questions your clients ask, live, and show you who's being named, who isn't, how you're described, and which sources each engine trusts instead of you. You keep the baseline whether or not you work with us.
What do you actually do each month?
We refresh your question set and re-test it on five engines, then work the six signals: crawler access, answer-shaped pages, consistent profiles and schema, review consensus, third-party mentions and measurement. You get a report with the raw AI answers and a call with your strategist.
Which engines do you track?
ChatGPT, Perplexity, Google AI Overviews, Gemini and Claude. Every tracked question is re-run on each engine and the raw answers go in your report.
Do I need to change my website?
Usually a few additions, not a rebuild: answer-ready practice-area, procedure or service pages, structured data, and consistency fixes. We write them, a human reviews them, and you or we publish. We work with WordPress, Webflow, Squarespace, Wix, Shopify and custom sites.
What do you need from me?
About an hour at kickoff to agree the question set and confirm the facts about your business, then roughly 20 minutes a month to review the report and approve anything going out in your name.
Can you work alongside our SEO agency?
Yes. We own AI visibility and coordinate with your SEO, web and paid media teams: we share the question set, flag site changes and hand over directory and review insights.

Results and measurement

Can you promise we'll be #1?
No, and any agency promising that is describing something they don't control. AI answers vary by phrasing, location and engine. What we commit to is an agreed question set, tested every month, with the raw answers reported back so you can see exactly where you stand.
How long until we see anything?
Baseline in the first two weeks, first movement usually in month two, and stable coverage for core questions around 90 days. Wider statewide or multi-market coverage is typically a six-month project.
How do you measure AI visibility?
Your AI visibility score is the share of tracked questions where at least one engine names you. We also track your position in each answer, how you're described, which competitors are named instead, and which sources the engines cite.

Pricing and contracts

What does it cost?
Every plan is scoped to the business, so we don't publish a price list. A single-location practice tracking one service line sits at the low end; multi-location groups, regional networks and national brands tracking hundreds of questions across many markets sit at the high end. You get a specific number on the audit call, not a deck.
Is there a contract?
Most plans are month to month with 14 days' written notice to cancel. Enterprise programs run on an agreed term under a master services agreement. See our terms of service.
Do you offer white label for agencies?
Yes. You sell it, we deliver it. Reports and dashboards carry your brand, you pay a wholesale rate per client seat (minimum three seats), and a strategist joins client calls as part of your team.

For law firms

Is AI visibility allowed under attorney advertising rules?
Yes. Being accurately described and recommended by AI is no different from being listed in a directory or written up in the press. What matters is that everything published in your name is truthful and not misleading under ABA Model Rule 7.1 and your state's version of it. We avoid guarantees of outcomes, unearned "specialist" or "expert" claims where your state restricts them, and testimonials without required disclaimers. You approve every page and profile change before it goes live.
Which practice areas do you work with?
Personal injury, family and divorce, criminal defense, DUI, estate planning and probate, immigration, employment, bankruptcy, business and real estate law. We track questions separately for each practice area because AI answers them very differently: "best car accident lawyer" pulls on verdicts and reviews, while "estate planning attorney near me" leans on directories and clear fee information.
We already rank well on Google. Isn't that enough?
It helps, but it isn't the same thing. Google AI Overviews draws on Google's index, while ChatGPT and Perplexity use their own crawlers and lean heavily on Avvo, Justia, Super Lawyers, reviews and third-party mentions. We regularly see firms that rank first organically and are never named in a ChatGPT answer.
Do you work with more than one firm in the same city?
Not in the same practice area and market. We can't make the engines name two competing firms for the same question and be honest with both. If your slot is taken, we'll tell you on the audit call.

For medical practices

Do you need access to patient information?
No. AI visibility work never needs protected health information. We work with your public website, provider profiles, directories, reviews and press. When we help with review responses, we write them so they never confirm someone is a patient or reference their care, in line with HIPAA.
Which specialties do you work with?
Plastic and reconstructive surgery, med spas and aesthetic medicine, dermatology, dental and orthodontics, orthopedics and sports medicine, fertility, ophthalmology and LASIK, chiropractic and physical therapy, and multi-specialty groups. Our sister agency ClinicAds works exclusively in aesthetic medicine, so that playbook is deep.
How do you handle before-and-after photos and testimonials?
We follow the FTC's endorsement guides and your state medical board's advertising rules: typical results disclosed, no cherry-picked claims presented as normal, consent on file for any patient content, and no guarantees of outcomes. You approve everything before it's published.
We have several providers. Do you track each one?
Yes. People often ask AI about a specific surgeon or provider by name, or ask "who's the best surgeon for…" a procedure. We build entities for each provider (credentials, board certifications, procedures, hospital affiliations) so the engines can recommend the right person.

Compliance and data

Do you need client or patient data?
No. AI visibility uses public information only: your website, profiles, directories, reviews and press. We never need protected health information or privileged client information.
Who approves what's published?
You do. Every page, profile change and review response is reviewed by a person on our team and approved by you before it goes live. We write with attorney and healthcare advertising rules in mind, but final approval and compliance decisions stay with your firm or practice.
Are you affiliated with OpenAI, Google, Perplexity or Anthropic?
No. ElytraCo is independent. We don't have special access to any engine; we work on the public sources they read.

Still have a question?

Email david@elytraco.com or book the free audit and ask us live.

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