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AI visibility for law firms

Be the firm AI names when someone asks who to call.

After an accident, an arrest or a divorce filing, people ask ChatGPT, Perplexity and Google AI which lawyer to trust. The answer names two or three firms. We make sure yours is one of them, and that it's described accurately.

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The new intake channel

Your next client asks AI before they call anyone.

Legal decisions are stressful, urgent and expensive, which is exactly when people ask for a recommendation. AI gives them a shortlist with reasons attached: results, reviews, responsiveness, fees. Firms that aren't on it never get the call, and most never find out why.

  • The shortlist is short. AI answers typically name two or three firms, not ten blue links.
  • It explains its choice. "Known for trial results," "responsive," "clear contingency fees." Those reasons come from what the web says about you.
  • It's often wrong about you. Old addresses, retired partners and practice areas you dropped years ago get repeated until someone fixes the sources.
ElytraCoVisibility / Live answerChatGPT
Who's the best personal injury lawyer near me after a car accident?
Based on case results, client reviews and peer recognition, three firms stand out:
  1. 1Your firmCited on 4 legal directories, 140+ five-star reviews, verdicts listed
  2. 2Competitor firm ALarge firm, reviews mention slow callbacks
  3. 3Competitor firm BStrong reviews, limited trial experience
What clients ask AI

We track the questions that bring in cases.

Every practice area gets its own question set, tested monthly across ChatGPT, Perplexity, Google AI Overviews, Gemini and Claude.

Personal injury

"Best car accident lawyer near me"

Also: truck accident attorney, slip and fall lawyer, wrongful death, "do I need a lawyer for a minor accident," contingency fee questions.

Family law

"Top divorce attorney for high-asset divorce"

Also: child custody lawyer, mediation vs. litigation, prenup attorney, "how much does a divorce lawyer cost."

Criminal defense

"Best DUI lawyer in my county"

Also: drug charge defense, federal criminal attorney, expungement lawyer, "what happens at an arraignment."

Estate planning

"Estate planning attorney near me"

Also: living trust lawyer, probate attorney, will vs. trust, flat-fee estate plans.

Immigration

"Immigration lawyer for a green card"

Also: H-1B attorney, asylum lawyer, deportation defense, consultations in Spanish.

Employment & business

"Wrongful termination lawyer"

Also: business formation attorney, contract lawyer, workers' comp, discrimination claims.

What decides it

Six signals decide which firm AI names.

AI doesn't read your homepage and pick you. It looks for agreement across the sources it trusts for legal questions, then repeats the consensus. We work every one of them.

  • Attorney and firm entities. Attorney bios with bar admissions, years in practice and notable results, marked up with Attorney and LegalService schema so engines know exactly who practices what, where.
  • Directory consensus. Avvo, Justia, Super Lawyers, Martindale-Hubbell, FindLaw and state bar listings that agree on your practice areas, offices and credentials.
  • Review substance. Google and Avvo reviews that mention case types, communication and outcomes, which is what AI quotes when it explains a recommendation.
  • Answer-shaped practice pages. Clear pages on how you handle each case type, your fee structure, timelines and what to do first, written so a model can quote them.
  • Third-party mentions. Local news, bar association activity, legal publications, podcasts and "best lawyers" roundups that name your firm.
  • Crawler access. OAI-SearchBot, PerplexityBot and Google's crawlers allowed in, and practice-area pages readable without JavaScript.
Compliance first

Written the way your state bar expects.

Everything we publish in your name is factual, verifiable and approved by you. No exceptions.

Rule 7.1

No misleading claims

No guaranteed outcomes, no unverifiable "best" claims, and past results presented with the context your state requires.

Specialization

Titles you've earned

"Specialist" and "expert" only where your state allows and your certification supports it. Otherwise we describe experience plainly.

Your sign-off

Nothing goes live unread

Every page, profile edit and review response is reviewed by a person on our side and approved by your firm before it's published.

The first 90 days

From invisible to named.

Days 1–30 · Intelligence

We build your question set by practice area and market, test it on five engines, and document who's named instead of you and which sources earn them the spot. We also fix crawler access and the factual errors AI repeats about your firm.

Days 31–60 · Authority

Attorney and practice-area pages rewritten to be quotable, directory profiles aligned, a compliant review program started and the first third-party placements secured.

Days 61–90 · Dominance

We widen into adjacent practice areas and nearby markets, re-run the full test so you see the movement, and keep working the sources each engine cites.

Law firm FAQ

What managing partners ask us.

More in the full FAQ.

Is AI visibility allowed under attorney advertising rules?
Yes. Being accurately described and recommended by AI is no different from being listed in a directory or written up in the press. What matters is that everything published in your name is truthful and not misleading under ABA Model Rule 7.1 and your state's version of it. We avoid guarantees of outcomes, unearned "specialist" or "expert" claims where your state restricts them, and testimonials without required disclaimers. You approve every page and profile change before it goes live.
Which practice areas do you work with?
Personal injury, family and divorce, criminal defense, DUI, estate planning and probate, immigration, employment, bankruptcy, business and real estate law. We track questions separately for each practice area because AI answers them very differently: "best car accident lawyer" pulls on verdicts and reviews, while "estate planning attorney near me" leans on directories and clear fee information.
We already rank well on Google. Isn't that enough?
It helps, but it isn't the same thing. Google AI Overviews draws on Google's index, while ChatGPT and Perplexity use their own crawlers and lean heavily on Avvo, Justia, Super Lawyers, reviews and third-party mentions. We regularly see firms that rank first organically and are never named in a ChatGPT answer.
Do you work with more than one firm in the same city?
Not in the same practice area and market. We can't make the engines name two competing firms for the same question and be honest with both. If your slot is taken, we'll tell you on the audit call.
How long until AI starts naming our firm?
Most firms see their baseline in the first two weeks and first movement in month two. Stable visibility for core practice-area questions usually takes around 90 days. Competitive personal injury markets in large metros can take six months or more.
What does it cost for a law firm?
Every plan is scoped to the business, so we don't publish a price list. A solo or small firm with one office and one practice area sits at the low end. Multi-office firms tracking several practice areas across regions, and national firm networks, sit at the high end. You get a specific number on the audit call.
Free AI visibility audit

Find out which firms AI recommends instead of you.

In 20 minutes we ask ChatGPT, Perplexity and Google AI the questions your potential clients ask, by practice area, and show you exactly where your firm stands.

  • Live answers for your practice area and market
  • The 3–5 sources AI trusts instead of you
  • A baseline visibility score you keep

Book your free audit

Pick a time for a 20-minute call. We'll have your baseline ready.

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