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AI visibility for home services

Be the company AI names when a homeowner asks who to call.

When the AC dies, the roof leaks or the power bill doubles, homeowners now ask ChatGPT, Perplexity and Google AI who to hire. The answer names two or three companies. We make sure yours is one of them, in every city you serve.

The new first call

The shortlist is made before your phone rings.

Home service jobs are urgent, expensive and hard for a homeowner to judge. That is exactly when people ask for a recommendation. AI gives them a short list with reasons attached: response time, licensing, price fairness, reviews. Companies that aren't on it never hear about the job.

  • Two or three names, not ten. An AI answer is a recommendation, and the homeowner usually calls the first company on it.
  • It gives reasons. "Same-day service," "licensed and insured," "upfront pricing." Those reasons come from your reviews and listings, word for word.
  • It works by city and job. "AC repair in Mesa" and "heat pump install in Scottsdale" can name different companies, even when you serve both.
ElytraCoVisibility / Live answerChatGPT
My AC stopped working tonight. Who should I call near me?
Based on reviews, licensing and response times, three companies stand out:
  1. 1Your company24/7 service confirmed on 5 listings, reviews mention same-day repairs
  2. 2Competitor ALarge franchise, reviews mention long wait times
  3. 3Competitor BGood reviews, no after-hours service listed
What homeowners ask AI

We track the questions that turn into booked jobs.

Every trade and service area gets its own question set, tested monthly across ChatGPT, Perplexity, Google AI Overviews, Gemini and Claude. The examples below are illustrative.

HVAC

"Who fixes AC same day near me?"

Also: furnace repair, heat pump installation, "repair or replace a 15-year-old unit," maintenance plans, financing questions.

Solar

"Best solar installer in my area"

Also: "is solar worth it in my state," battery storage, lease vs. purchase, installer reviews and warranty questions.

Roofing

"Roofer for storm damage near me"

Also: roof replacement cost, insurance claim help, metal vs. shingle, "how do I know a roofer is legitimate."

Plumbing & electrical

"Emergency plumber open now"

Also: water heater replacement, panel upgrades, EV charger installation, licensed electrician questions.

Remodeling & construction

"Best kitchen remodeler near me"

Also: general contractor for an addition, bathroom remodel cost, design-build firms, permit questions.

Recurring services

"Reliable pest control company"

Also: lawn care, landscaping, pool service, cleaning, and "which company do neighbors recommend."

What decides it

Six signals decide which contractor AI names.

AI doesn't pick the company with the biggest truck wrap. It looks for agreement across the sources it trusts for local services, then repeats what they say. We work every one of them.

  • Google Business Profile. Categories, services, service areas, hours and photos that are complete and match your website. Google's AI features lean on it heavily for local questions.
  • Review substance. Reviews on Google and the platforms your customers use that mention the job, the city and what went well, which is what AI quotes when it explains a pick.
  • Licensing and trust facts. License numbers, insurance, certifications, manufacturer partnerships and years in business stated plainly and the same everywhere.
  • Service and city pages. One clear page per service and per market that answers what it costs, how fast you come and what happens on the visit, written so a model can quote it.
  • Listings that agree. BBB, Angi, Yelp, Nextdoor, manufacturer dealer locators and trade association directories that show the same name, phone, areas and services.
  • Crawler access. OAI-SearchBot, PerplexityBot and Google's crawlers allowed in, and your key pages readable without JavaScript.
Done properly

Nothing that puts your license or reputation at risk.

Everything we publish in your name is factual, verifiable and approved by you.

Reviews

Real customers only

We follow the FTC's rule on consumer reviews. No fake, bought or filtered reviews, and no incentives tied to a positive rating.

Claims

Only what you can back up

License numbers, warranties, response times and savings estimates appear only as you can document them. Solar savings claims follow your state's disclosure rules.

Your sign-off

Nothing goes live unread

Every page, listing edit and review response is reviewed by a person on our side and approved by you before it's published.

The first 90 days

From invisible to named.

Days 1–30 · Intelligence

We build your question set by trade and service area, test it on five engines, and document who's named instead of you and which sources earn them the spot. We also fix crawler access and the wrong facts AI repeats about your company.

Days 31–60 · Authority

Service and city pages rewritten to be quotable, Google Business Profile and listings aligned, a compliant review program started and the first third-party mentions secured.

Days 61–90 · Dominance

We widen into more services and nearby cities, re-run the full test so you see the movement, and keep working the sources each engine cites.

Home services FAQ

What owners ask us.

More in the full FAQ.

Which trades do you work with?
HVAC, plumbing, electrical, roofing, solar, remodeling and home construction, pest control, landscaping, garage doors and restoration. Each trade gets its own question set, because a homeowner asking about a dead AC at 9 p.m. and one planning a kitchen remodel get very different AI answers.
We already run Google Local Services Ads. Why add this?
Local Services Ads put you at the top of a Google results page and bill you per lead. AI answers work differently: ChatGPT, Perplexity and Google's AI features name a few companies and explain why, drawing on your Google Business Profile, reviews, licensing and what other sites say about you. Many companies run both. The ads rent the top of the page, and the recommendation is something you keep.
We serve customers at their homes and don't have a storefront. Does that matter?
No. Most of our home service clients are service-area businesses. What matters is that your service areas, license numbers, hours and services read the same on your website, your Google Business Profile and every listing that mentions you, so the engines can match you to the right city and job type.
How do reviews affect what AI says about us?
A great deal. When AI explains why it recommends a contractor, it usually paraphrases reviews: showed up on time, fair price, fixed it the first visit. We help you ask real customers for specific, honest reviews in a way that follows the FTC's rules on reviews. We never write, buy or filter reviews.
How long until we see results?
You get a baseline in the first two weeks. First movement usually shows in the second month, and steady visibility on your core service questions around day 90. Emergency-service questions in large metros are the most competitive and can take longer.
What does it cost?
Every plan is scoped to the business, so we don't publish a price list. A single-location company with one or two trades sits at the low end. Multi-location operators and franchises tracking many markets and service lines sit at the high end. You get a specific number on the audit call.
Free AI visibility audit

Find out which companies AI recommends instead of you.

In 20 minutes we ask ChatGPT, Perplexity and Google AI the questions homeowners ask in your service area, by trade, and show you exactly where your company stands.

  • Live answers for your practice area and market
  • The 3–5 sources AI trusts instead of you
  • A baseline visibility score you keep

Book your free audit

Pick a time for a 20-minute call. We'll have your baseline ready.

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