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About ElytraCo

We make local businesses the ones AI recommends.

ElytraCo is an AI visibility company. We work with law firms, medical practices and home service companies so that when someone asks ChatGPT, Perplexity or Google AI who to hire, our clients are named, described accurately, and can see it in a monthly report.

Get your free AI audit →
What we do

One job: get you named, and prove it.

Search is turning into answers. An answer names two or three businesses and gives reasons. Our work is everything that decides which businesses those are.

  • We test. We ask the engines the questions your customers ask, by service and by city, and record who is named and which sources are cited.
  • We fix the sources. Your pages, profiles, listings, reviews and third-party mentions, so the web agrees on who you are and what you're good at.
  • We track. The same question set is re-run every month across ChatGPT, Perplexity, Google AI Overviews, Gemini and Claude, and you get the raw answers.
  • We stay inside the rules. State bar advertising rules, medical board and FTC rules, and the FTC's rule on reviews shape everything we publish.
The team

Four leads, one for each kind of client.

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David TerrellFounder, ElytraCo · Medical and aesthetic practices

David founded ElytraCo and its sister brand ClinicAds, where he works with plastic surgery, med spa and telehealth practices on patient acquisition and AI visibility. He writes about how patients find and choose providers through AI assistants and search.

Medical practices articles →

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William BurchLaw firm growth lead, ElytraCo

William leads ElytraCo's work with law firms. He writes about how prospective clients find and choose attorneys through AI assistants, legal directories and search, and how firms can show up within their state's advertising rules.

Law firms articles →

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Todd HillLocal services lead, ElytraCo

Todd leads ElytraCo's work with home and local service companies: HVAC, solar, roofing, plumbing, electrical and construction. He writes about how homeowners pick contractors through AI answers, Google and review platforms.

Local services articles →

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Brian WalkerEnterprise lead, ElytraCo

Brian leads ElytraCo's enterprise and multi-location programs. He writes about AI visibility at scale: multi-location brands, large firms and health systems, measurement, and how answer engines treat big organizations.

Enterprise articles →

How we publish

Our editorial standards.

We ask clients to be accurate and verifiable, so we hold our own articles to the same standard.

  • Every number has a source. Statistics link to where they came from, and each article lists its sources at the end.
  • We read what we cite. Sources are opened and checked, and we prefer the original study, rule or documentation over someone's summary of it.
  • No invented results. We don't publish made-up case studies, quotes or client outcomes. Examples are labeled as examples.
  • Research is AI-assisted, and a named person answers for it. We use AI tools to research and draft. The author on the byline is responsible for what the article says.
  • We update. Articles show the date they were last updated, and we revise them when the facts change.
  • Corrections. If we got something wrong, email david@elytraco.com and we'll fix it.
Who we work with

Built for businesses people hire locally.

Law

Law firms

Personal injury, family, criminal defense, estate, immigration and business firms.
Medical

Medical practices

Plastic surgery, med spas, dermatology, dental, telehealth and specialty clinics.
Home services

Contractors

HVAC, solar, roofing, plumbing, electrical and remodeling companies.
Free AI visibility audit

Find out what AI says about you right now.

In 20 minutes we ask ChatGPT, Perplexity and Google AI the questions your clients ask, live, and show you exactly where you stand.

  • Live answers for your practice area and market
  • The 3–5 sources AI trusts instead of you
  • A baseline visibility score you keep

Book your free audit

Pick a time for a 20-minute call. We'll have your baseline ready.

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