William Burch
William leads ElytraCo's work with law firms. He writes about how prospective clients find and choose attorneys through AI assistants, legal directories and search, and how firms can show up within their state's advertising rules.
What law firm SEO costs in 2026 and what you should get for it
Law firm SEO retainers run from about $1,500 to $10,000 a month depending on market and scope. Here is what the verified data says, what the money should buy, and which contract terms to refuse.
Google LSA vs SEO for personal injury firms: cost per signed case
LSAs bill per lead and start fast; SEO bills monthly and pays off slowly. Here is how to compare them on the only number that matters to a PI firm: cost per signed case.
How law firms get recommended by ChatGPT
ChatGPT names firms it can find, read and confirm across several sources. Here is how that works for legal questions, and the steps a firm can take this month to make the list.
Find out what AI says about you right now.
In 20 minutes we ask ChatGPT, Perplexity and Google AI the questions your clients ask, live, and show you exactly where you stand.
- Live answers for your practice area and market
- The 3–5 sources AI trusts instead of you
- A baseline visibility score you keep
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