Todd Hill
Todd leads ElytraCo's work with home and local service companies: HVAC, solar, roofing, plumbing, electrical and construction. He writes about how homeowners pick contractors through AI answers, Google and review platforms.
Why your HVAC company doesn't show up in ChatGPT or AI Overviews
AI answers name very few contractors, and they skip companies for fixable reasons: blocked crawlers, thin service pages, weak reviews and messy listings. Here is how to find yours.
Local Services Ads vs Google Ads for HVAC: cost per booked job in 2026
Local Services Ads bill per lead and usually cost less per lead than search ads. The number that decides it for an HVAC shop is cost per booked job. Here is how to work it out.
Find out what AI says about you right now.
In 20 minutes we ask ChatGPT, Perplexity and Google AI the questions your clients ask, live, and show you exactly where you stand.
- Live answers for your practice area and market
- The 3–5 sources AI trusts instead of you
- A baseline visibility score you keep
Book your free audit
Pick a time for a 20-minute call. We'll have your baseline ready.