The shift already happened.
Search handed your customer ten links. AI hands them an answer, and the businesses it names get the call.
people use ChatGPT every week
OpenAI · Oct 2025people a month see Google's AI Overviews
Alphabet · Jul 2025drop in traditional search volume forecast by 2026
Gartner · Feb 2024results pages in an AI answer. Not named means not considered
How AI answers workYour next client asks AI before they call anyone.
Is your firm on the shortlist?
Legal decisions are stressful, urgent and expensive, which is exactly when people ask for a recommendation. AI gives them a shortlist with reasons attached: results, reviews, responsiveness, fees.
Firms that aren't on it never get the call, and most never find out why. Old addresses, retired partners and practice areas you dropped years ago keep getting repeated until someone fixes the sources.
Check if AI names your firm →Six signals decide which firm AI names.
AI doesn't read your homepage and pick you. It looks for agreement across the sources it trusts for legal questions, then repeats the consensus. We work every one of them.
- Attorney and firm entities. Bios with bar admissions, years in practice and notable results, marked up with Attorney and LegalService schema.
- Directory consensus. Avvo, Justia, Super Lawyers, Martindale-Hubbell, FindLaw and state bar listings that agree on your practice areas and offices.
- Review substance. Google and Avvo reviews that mention case types, communication and outcomes, which is what AI quotes.
- Answer-shaped practice pages. How you handle each case type, your fee structure, timelines and what to do first, written so a model can quote it.
- Third-party mentions. Local news, bar association activity, legal publications and "best lawyers" roundups naming your firm.
- Crawler access. AI crawlers allowed in, and practice-area pages readable without JavaScript.
Measured every month, not guessed.
A strategist, an AI research engine, and a human who signs off. You see the exact questions, the exact answers and what changed.
- Map. We refresh the client questions for each practice area and office market, and re-run them on every engine.
- Cover. We work the exact sources each engine cited instead of you: Avvo, Justia, Super Lawyers, reviews and your practice pages.
- Review. Nothing goes live without your sign-off, written with ABA Model Rules 7.1–7.3 and your state bar's rules in mind.
Done for you, start to finish.
Not a dashboard you have to babysit. A team that finds out what the engines say about you, fixes why, and proves it every month.
AI visibility audit & baseline
Your customers' real questions asked live on all five engines. Who's named, who isn't, and what AI trusts instead of you. You keep the baseline either way.
Practice-area question sets
25 to 150+ questions like "wrongful death attorney near me" or "how much does a divorce lawyer cost", grouped by practice area and office, re-tested monthly.
Technical access fixes
AI crawler rules set per engine, practice pages that render without JavaScript, and LegalService and Attorney schema for every lawyer.
Answer-ready practice pages
Case-type, fee and process pages built around your tracked questions, reviewed against bar advertising rules and approved by your firm.
Directory alignment
Avvo, Justia, Super Lawyers, Martindale-Hubbell, FindLaw and Google Business Profile brought into agreement on attorneys, offices and practice areas.
Reviews & mentions
A review program that stays within your state's testimonial rules, plus outreach to local press, legal publications and roundups.
Competitor displacement
Which firms are named instead of you, for which practice areas and engines, and the sources earning them the spot.
Monthly proof & strategist call
Every tracked question, the raw AI answers, your visibility by practice area and engine, and a call to set next month's priorities.
Operations that make you the answer.
Three phases, each measured against one number: how often AI names your firm when potential clients ask.
Intelligence
We build your question set by practice area and market, test it on five engines, and document which firms are named instead of you and why. Crawler access and wrong facts get fixed first.
Authority
Attorney and practice pages rewritten to be quotable, directory profiles aligned, a compliant review program started and the first third-party placements secured.
Dominance
We widen into adjacent practice areas and nearby markets, re-run the full test so you see the movement, and keep working the sources each engine cites.
Built for the cases you want more of.
Each practice area gets its own question set, because AI answers "best car accident lawyer" very differently from "estate planning attorney near me." Law firm deep dive →
Car and truck accidents, wrongful death, slip and fall, medical malpractice
Verdicts, reviews and responsiveness carry the most weight.
Divorce, custody, prenups, mediation
Reviews about communication and handling complex situations matter most.
DUI, drug charges, federal cases, expungement
Experience signals like former prosecutors and trial records stand out.
Wills and trusts, probate, green cards, contracts, employment
Clear fees and directory consistency drive these answers.
Why businesses choose ElytraCo.
Built by the team behind ClinicAds, ranked #1 in ChatGPT for its own category.
Start with the audit. Leave with a plan.
Free AI visibility audit
20 minutes. We ask the engines your customers' questions live and show you where you stand. You keep the baseline either way.
A plan scoped to you
Sized to your markets, locations, service lines and how many questions we track. You get a number on the call, not a deck.
Month to month
No long-term lock-in. Cancel with 14 days' notice. One business per category per market, so we never work for your competitor.
Every plan is scoped on the audit call, and you get a specific number there. Most engagements are month to month; enterprise programs run on an agreed term.
Do the math on a few AI-referred cases.
Use your real numbers. The point is what a channel your competitors haven't claimed yet is worth to you.
Visibility compounds: once the engines trust you, they keep naming you. Ads stop the day you stop paying.
Illustrative. The free audit gives you your real baseline.01Is AI visibility allowed under attorney advertising rules?
02Which practice areas do you work with?
03We already rank well on Google. Isn't that enough?
04How long until AI starts naming our firm?
05What does it cost for a law firm?
06Do you need client information?
07Can you promise we'll be #1?
08Is there a contract?
09Why only one business per category per market?
10What happens on the free audit?
Find out what AI says about you right now.
In 20 minutes we ask ChatGPT, Perplexity and Google AI the questions your customers ask, live, and show you exactly where you stand.
- Live answers for your category and market
- The 3–5 sources AI trusts instead of you
- A baseline visibility score you keep
Book your free audit
Pick a time for a 20-minute call. We'll have your baseline ready.
Privacy policy
- What we collect
- Business type, website and email you submit through the audit form, plus standard analytics (pages viewed, referrer, device type).
- What we don't do
- We don't sell your information. We use it to run your audit, follow up about it, and, only if you say yes, enroll you in a service.
- How to reach us
- Email david@elytraco.com to see, correct or delete what we have on file. No ad retargeting pixels.
Terms of service
- The engagement
- Month-to-month retainer. Your signed services agreement is the full and binding version.
- What's not guaranteed
- Specific rankings, revenue or customer volume. AI answers vary by engine, phrasing and time; we guarantee the tested process, not any one answer.
- Cancellation & ownership
- Cancel with 14 days' written notice. Content on your own site and profiles stays yours; reports and internal tools remain ElytraCo's.